Model(s) covered: 2003 Yamaha FJR 1300
Over the past five years, Yamaha has been cranking out the hits like the Beatles in their prime. The tuning fork crew has been ace at anticipating the market and delivering exciting product by expanding class distinctions. For reference, remember bikes such as the "no-compromises" R1 and R6 sportbikes, the leading edge of four-stroke dirtbikes (YZ400/426F and YZ250F), and the stylish yet affordable Star cruiser line.
The result has been double digit growth for Yamaha, and in the process its market share has ballooned from 13% to 20%.
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