Honda returns to the root of the motorcycle verb "To Cruise." (Motorcyclecruiser)
Model(s) covered: 1997 Honda VT 1100T Shadow ACE
Since we're writers, words can sometimes have a dramatic effect on us. For example, at the press introduction of the Shadow A.C.E. Tourer, we heard Honda motorcycle representatives use a term that sent chills down our editorial spines. Market positioning, while an important term for people working in corporations to explain their decisions to bean counters, is not a phrase we want to hear when we're being presented with a new motorcycle. We couldn't help remembering recent detuned engines -- designed to shudder instead of perform -- foisted upon us because "studies showed that's what the public wants."
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