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Model(s) covered: 2007 BMW F 800 S, 2007 BMW F 800 ST
Imagine that you are riding an all-new BMW sportbike along the sickest road found on the Big Island of Hawaii. The dark highway passing rapidly beneath your wheels is in stark contrast to the blur of lush, green tropical flora flanking it on both sides. A seemingly endless double yellow line disappears into the horizon with the warm smell of Plumeria's rising up through the air. Up ahead in the distance are the shimmering lights from the mirage of heat rising off the flowing curves, steep dips and relentless rises of this well-maintained slab of blacktop. This is definitely not California.
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Model(s) covered: 2007 BMW F 800 S, 2007 BMW F 800 ST
BMW executives didn't have to come right out and say it, but I knew that the new F 800 S and ST models being talked about at the press launch I attended recently are aimed squarely at the women's market. How do I know this? Because this pair of middleweights possess qualities many women want in a motorcycle. First, they're middleweights -- an ideal end-all size bike desired by many female riders; they're light and narrow; seat height is decent; power is decent; there's a low center of gravity; and the price hovers around an affordable 10 grand.
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Model(s) covered: 2007 BMW F 800 ST
Thrrrazzziiinnnn! The engine spins up, the tach sweeping past 7000-red. What a subtle thing motorcycle design must be? Snic-klink – another clutch-less upshift then back on the throttle. It’s the same chassis, the same engine, just a bit softer suspension, flat bars, some fairing and a taller windscreen… Preload the shift lever, hit red line, and the upshift is sweet and smooth. How could this be? For me the F800S felt like exercise in product differentiation for its own sake.
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