Model(s) covered: 2004 BMW R1200C Montauk
In 1997 BMW decided that it wanted, or needed, to get into the huge cruiser sector of the motorcycle market, so it launched the R1200C. BMW has always enjoyed a strong reputation as being a premium brand of automobiles and motorcycles, so they believed that the cruiser market was ripe for a different kind of cruiser that would appeal to a different kind of motorcycle enthusiast than those who flock to Harley-Davidson or the Japanese companies. They assumed that their loyal following of riders who purchased BMW touring, adventure and sporty bikes, might just be in the market for a cruiser to add to their garages.
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